Now accepting pilot programs — Texas UIL 5A / 6A · Fall 2026

Iron sharpens
iron.

Football OS gives every coach the same information advantage power programs pay staffs of 15 to deliver — scheme-aware AI play calling on offense, coverage and pressure answers on defense, instant halftime briefs, and live scouting intelligence.

Request a Pilot Demo Watch It Work
14,000+
US HS programs, national TAM
$999
Founding price · one-time
<90 sec
Halftime brief generation
3 briefs
OC · DC · ST, ready at halftime
Football training — Iron sharpens iron
Halftime brief
Generated in <90 sec
OC · DC · ST3 briefs
Live Pilot
Juan Seguin HS Cougars · Arlington ISD · UIL 5A · Active since Spring 2026
Provisional Patent Filed
First to Market
The Problem

The information gap is real.
And it costs games.

High school coaches run 3-person staffs against programs with 15. The data exists — they just don't have the time or tools to use it.

40-Second Play Clock

You have 40 seconds to call the right play. That's not enough time to recall every tendency from the scouting report you read two days ago — let alone cross-reference it against your scheme in real time.

12 min
Halftime

8 of those 12 minutes go to organizing, not coaching.

3 : 15
Staff gap

You coach with 3 staff against programs with 15.

Built to Scale

High School. College. Pro.

Football OS adapts to the budget, staff size, and competitive context of every level — same intelligence engine, purpose-built tiers.

🏫 High School

Level the playing field against well-funded programs

14,000+
US high school programs — national TAM

Built specifically for coaches running 3-person staffs against programs with 15. Scheme-aware AI play calling, instant halftime briefs, player portals — all without hiring a single analyst.

🎓 College

Staff-level intelligence without the staff-level overhead

1,100+
NCAA programs across all divisions

FCS, D2, and D3 programs gain access to EPA tracking, advanced tendency data, and AI scouting tools that previously required full-time analytics hires. One platform replaces three disconnected tools — and integrates with existing film workflows.

🏆 Pro

Custom data pipelines for organizations that demand more

32+
NFL franchises plus arena & indoor leagues

Enterprise-tier Football OS connects to proprietary tracking feeds, provides custom model fine-tuning on organizational play history, and delivers white-glove data infrastructure — built on the same core AI engine that powers high school sidelines.

Core Platform

Built for the way you coach

Six capabilities — purpose-built for your level, powered by the same AI engine.

High School tier: Recruiting Portal & UIL Compliance — Roadmap

Product Walkthrough

See Football OS in action

Three tools, one platform. Watch how coaches get an AI edge at every critical moment — sideline, halftime, and film room.

app.footballos.ai/scheme-chat
Games
▶ vs. Euless Trinity
vs. Southlake Carroll
vs. Denton Guyer
vs. Mansfield Lake Ridge
Scheme Chat — Live
Cougars 14 · Trinity 17 · Q3
Down: 3rd & 7
Field: Own 38
Clock: 4:22
Hash: Right
They've been showing Cover 2 all game on 3rd and medium. What's a good shot at the sticks?
Football OS AI
Trinity shifts to Tampa-2 on 3rd & 6–9, 64% of snaps in Q2–Q3 (film). Their MLB drops late, leaving a window at 12–14 yards on the seam. Your top target has a 3:1 success rate on this look.

Mesh Concept · Y-Seam ↑ 81% conf.
EPA CONTEXT
EPA/Play (offense)+0.34
Coverage shell (Q3)Tampa-2 64%
Give me a run check too in case the box is heavy
Halftime Brief · Euless Trinity
Generated in 47s
AI analysis complete — 23 first-half snaps processed
First Half — Offensive
Total yards142
3rd down conv.2/6
Points per drive4.7
Red zone scoring2/2
Opponent Tendencies
Cover 2 shells on 3rd & 6+ — 7 of 8 snaps
Inside zone heavy left hash (64% of runs)
#82 routes short on 2nd down — underneath leverage
ILB telegraphs blitz with pre-snap depth change
Recommended Adjustments
Seam routes vs. Cover 2
Attack right hash run game
Motion to ID blitz
Press #82 at snap
Defensive Keys
Their QB holds ball 3.4s avg — rush 4, drop 7
Gap discipline broke down twice on counter play
Force run fits right — their tailback favors cutback
EPA Summary
Offense EPA/Play+0.34
Havoc Rate (1st half)21%
JR
J. Rivera
QB · #7
🏠 Dashboard
🎬 Film Study
💪 Workouts
📋 Playbook
📊 My Stats
FALL 2026 · WEEK 6
1,240
XP Points
98%
Playbook retention
4.8
Coach rating
THIS WEEK'S TASKS
✓
Study Friday Night game plan vs. Trinity
✓
Complete scouting quiz (5/5 correct)
⬜
Log Wednesday workout
⬜
Review defensive tendency notes
XP Progress — Level 7 · Captain 1,240 / 1,850 XP
"

"I've been calling plays for 22 years and I still walk into halftime not knowing which tendencies I actually saw — because I was too busy coaching to take notes. Football OS changes that completely."

— Head Coach, UIL 5A · Pilot Program Participant · Texas

For the Defensive Staff

Built for both sides of the ball

The same Brain that answers your offensive coordinator works the defensive side — fronts, coverages, pressures, and opponent tendencies, in your terminology.

DC-Side Coordinator Recommendations

Ask the Brain from the defensive headset: front, coverage shell, and pressure answers against the offensive look you're seeing — grounded in your defensive playbook and call sheet, not generic football.

Your calls, your terminology

Defensive Game Planning

Build the defensive side of the week in the game planning studio — opponent looks organized by situation, coverage and pressure plans by down and distance, and a call sheet your DC actually carries on Friday.

Game planning studio

Opponent Tendency Scouting

What does their offense lean on? Formation and personnel run–pass splits, down-and-distance tendencies, and situational patterns — pulled into structured scouting reports your defensive staff can act on.

Self-scout & opponent scout

Havoc-Rate Benchmarks

Track disruption the way defensive staffs already talk about it — tackles for loss, turnovers forced, passes broken up, pressures — benchmarked situationally so you know where your defense is winning and where it isn't.

Defensive analytics
How It Learns

Input. Recommendation. Your call.

Ask a question and a coordinated set of specialized agents resolves it into one clear, scheme-specific answer in seconds — then your one-tap feedback makes it sharper next week.

1 THE MOMENT Down, distance, score, clock — the full game situation
2 YOUR FOOTBALL Your playbook. Your terminology. Your rules.
3 THE OPPONENT What they've shown. What they lean on. What breaks them.
4 THE ANSWER Ranked calls with plain-English reasoning — yours in seconds
A COACH FEEDBACK Ran It · Modified · Overrode — ten seconds on game night
B STAFF CORRECTS Your coordinators say why, feeding your program's own knowledge base
C SHARPER NEXT WEEK The AI that takes the field next week knows what this week taught it

Nothing updates itself behind your back. Your coaches gate every correction — the AI earns trust the same way a young assistant does.

Competitive Edge

They surface data.
We act on it.

Every competitor in this space is a data layer. Football OS is the first platform that takes the data and tells you what to do with it — in real time, from the sideline.

Early Results

Coaches who've used it don't go back

Testimonials from our active pilot program. Names shared with permission during demo conversations.

Analytical Foundations

What The Research Says

Football OS is built on the analytical frameworks modern football staffs already trust — EPA situational benchmarks, havoc rates, and a decision-outcome record linking every recommendation to what actually happened on the field.

Foundation 01

EPA Situational Benchmarks

Recommendations are framed against expected-points context for the situation — down, distance, and field position — so "good call" means something measurable, not a hunch.

Foundation 02

Havoc Rates

Defensive disruption — tackles for loss, turnovers forced, passes broken up, pressures — tracked as havoc rate, the same benchmark defensive staffs already use to grade a defense.

Foundation 03

Decision–Outcome Linkage

Every AI recommendation is captured alongside the coach's decision and the play's result — a decision-trace record your staff can review, question, and learn from week over week.

40s
Average pre-snap decision window
From prior play whistle to snap — NFL & NCAA play clock research
12 min
Average halftime window
National average across UIL, NFHS, and NCAA — most staffs spend 8 of those minutes organizing, not coaching
11pm
Peak player portal activity
Cougars Football OS pilot data, Spring 2026 — players voluntarily studying after hours
1-tap
Coach feedback on every AI call
Ran It · Modified · Overrode — logged in real time, live in our pilot program
Built to Compound

The longer you run it, the more it's yours.

Every season deepens your playbook inside the platform, your staff's daily habits, and the AI's grip on your specific scheme.

Your playbook, not a generic one

Once your scheme is loaded, every answer is built on your terminology and your calls — not a rebuild-from-scratch generic system.

Daily habits, not a one-off tool

Coaches, players, and staff build their week around it — practice reps, halftime briefs, film review. It becomes how the program runs.

Smarter every season

Play history, tendency data, and coach feedback accumulate season over season, sharpening the AI specifically for your program.

⚖️
Provisional Patent Filed — 2026 AI-assisted play-calling recommendation system for team-specific playbooks
Pricing

Priced for the athletic fund.
Built for state contenders.

Priced to fit inside the athletic fund. Booster clubs can cover it with a single fundraiser.

Founding Program — Launch
Founding Program
$ 999 one-time
Covers your entire program — unlimited players & coaches. Rate locked for 2 full seasons.
  • ✓ Scheme-aware AI play calling
  • ✓ AI halftime briefs (OC + DC + ST)
  • ✓ AI Playbook Assistant + player portals
  • ✓ Headset intelligence (fully automatic)
  • ✓ XP + leaderboard + team chat
Request a Pilot Demo

One-time payment, not a subscription. Price locked for 2 seasons.

See the full standard comparison (Core · Elite · District)
Core
$ 4,999 /yr
What your program reverts to after the 2 founding seasons
  • ✓ Scheme-aware AI play calling
  • ✓ Headset intelligence (fully automatic)
  • ✓ AI halftime briefs (OC + DC + ST)
  • ✓ AI scouting reports → player portals
  • ✓ AI Playbook Assistant (full team)
  • ✓ XP + leaderboard + team chat
  • ✓ Summer Training Hub
  • ✓ Head coach admin panel
Request a Pilot Demo

Standard annual rate once founding pricing expires.

Elite
$ 9,999 /yr
What your program reverts to after the 2 founding seasons
  • ✓ Everything in Core
  • ✓ Meta glasses AR overlay (sideline)
  • ✓ Multi-sport access (basketball first)
  • ✓ FCS/D3 scouting data tier
  • ✓ Formation scanner (computer vision)
  • ✓ Priority support + onboarding
  • ✓ Early access to all new features
Request a Pilot Demo

Standard annual rate once founding pricing expires.

District
$ 14,999 /yr
What your program reverts to after the 2 founding seasons
  • ✓ Everything in Core for all programs
  • ✓ District-level admin dashboard
  • ✓ Shared scouting intelligence across programs
  • ✓ District AD reporting
  • ✓ Dedicated implementation manager
  • ✓ Single invoice, no per-school billing
Request a Pilot Demo

Standard annual rate once founding pricing expires.

College Analytics Suite — FCS / D2 / D3
$ 2,500 one-time
Full-platform access — rate locked for 2 seasons, then reverts to $14,999/yr
  • ✓ Advanced EPA & Havoc analytics per opponent
  • ✓ Opponent film AI breakdown & scouting AI
  • ✓ Multi-coordinator brief routing (OC/DC/ST)
  • ✓ FCS / D2 / D3 tendency data tier
  • ✓ Headset intelligence at staff scale
Request a Pilot Demo

Custom pricing available for Power Conference and FBS programs.

Pro / Enterprise Data Platform
Custom
Enterprise data pipelines + white-glove integration
  • ✓ Personnel & snap-count analytics at scale
  • ✓ Opponent film AI breakdown with tracking data
  • ✓ Real-time situational play calling (in-game)
  • ✓ Custom model fine-tuning on org play history
  • ✓ Proprietary tracking feed connectors
  • ✓ On-premise or private cloud deployment
  • ✓ SLA-backed uptime & dedicated AI engineering
  • ✓ League-level data integrations
Request a Pilot Demo

Arena league, indoor, CFL, and NFL Front Office inquiries welcome.

Founding Launch — New
Individual — Coach or Player
$ 299 one-time
Single seat, no team required. Rate locked for 2 seasons.
  • ✓ AI playbook assistant + scheme help
  • ✓ Position quizzes + XP
  • ✓ Personal progress tracking
Request a Pilot Demo

One-time payment, single user, locked for 2 seasons.

Limited Pilot Spots

Be first in your district.
Lock your founding price for 2 seasons.

We're running a limited set of Fall 2026 pilot programs across Texas UIL 5A and 6A. Pilot programs get Elite pricing locked in, white-glove onboarding, and direct access to the founding team.

It's a 30-minute conversation with the people who built this — and we'll show you your playbook running inside Football OS before the call ends.

Fall 2026 pilot slots are limited — Texas UIL 5A / 6A

Request Your Pilot Demo

No commitment. 30-minute conversation. We'll show your playbook running in Football OS live on the call.

🏈

Almost there, Coach.

Your email app should have opened with your request pre-filled — hit send and we'll reach out within 24 hours to schedule your demo. If it didn't open, email us directly with your name, school, and role.

FAQ

Objections we've heard.
Answered honestly.

The founding price is a one-time payment — not a subscription — that covers your entire program: unlimited players and coaches. Your rate is locked for 2 full seasons, so you're protected even as we raise prices for future teams. After those 2 seasons, your program reverts to the standard $4,999/yr rate. It fits inside the athletic fund without superintendent approval.
Hudl is a video platform. Football OS is an AI decision engine. They're not competing for the same job. Most programs run both — and coaches tell us Football OS surfaces insights from the film they're already watching on Hudl.
Players are using the AI Playbook Assistant at 11pm voluntarily — because there's a leaderboard. The XP system turns studying into competition. Coaches in our pilot report higher playbook retention and quiz scores than they've ever seen.
We handle onboarding. You send us your playbook — PDFs, docs, whatever format you have — and our team loads it into the knowledge base. Most programs are live within a week.
You do. Your playbook is your IP. We store it securely to power your AI features, and it is never used to train models or shared with other programs.
The one-time $999 founding price fits comfortably under the athletic fund threshold in Texas — no superintendent approval, no committee vote. It's a single purchase order, same as a film or scout travel budget. We'll provide you an executive summary, a one-pager for your AD, and a reference from our pilot program.
The AI makes recommendations, not decisions. It knows your scheme because you uploaded your playbook. It pulls from real game data — headset audio, play history, tendency patterns. You still call the play. The AI just makes sure you're calling it with everything the data says.
Yes — we've purpose-built tiers for FCS/D2/D3 programs and enterprise NFL/Pro orgs. College programs get EPA analytics, multi-coordinator brief routing, and scouting AI. Pro organizations get custom model fine-tuning, proprietary data feed connectors, and white-glove engineering support. Use the level toggle at the top to see your tier.
First-Mover Advantage

Your district rival
is going to have this.
The question is: do they get it first?

Once a program in your district signs on, we won't sign their direct competitors during the same season.

The programs that move first get the moat.

Request a Pilot Demo
🔒

Lock In Founding Pricing

Programs that join during the founding phase lock in their one-time price for 2 full seasons — even as we raise prices for future customers.

🧠

Build a Knowledge Lead

Every season of play data makes the AI smarter for your specific scheme. A one-year head start means a permanent intelligence advantage over programs that wait.

🏆

Shape the Product

Pilot programs have a direct line to the founding team. Features you need get built first. Your feedback shapes the platform the whole league will eventually use.